Lipstick Liqueur's founder was directly impacted by breast cancer when her mother suffered from the disease over 10 years go. She will never forget the great financial strain it had on the family, which is the last thing you want to worry about when you're battling such a grave disease. This is the main driving force in her wish to make a direct impact, therefore, Lipstick Liqueur will be reserving a percentage of each gig booked to go directly towards the applicant, who is suffering from breast cancer.

The funds will go directly to the patient who applies either during or after their treatment, whichever they choose. As an added touch her mother who survived will choose who receives the funds, and anyone who applies can apply an unlimited amount if they're not initially chosen. Lipstick Liqueur hopes that instead of going through a large charity when you connect with the community directly that deeper roots are built in effective change.

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